Digital Marketing enables businesses of all sizes to reach a global audience through the internet at a reasonable price. This implies that the businesses are able to reach the right customers at lower costs when compared to conventional marketing techniques. Digital marketing campaign can also be effectively monitored by analyzing the internet traffic to the website and customer’s response to advertising.
Improve your Digital Marketing Conversion Rates by following some of the following techniques.
It is necessary that you monitor your SEO score carefully. The success of Search Engine Optimization can be tracked using some simple tools.
●Google Analytics can be used to track the volume of internet traffic and categorizing it into paid, referral and organic.
●Using heatmap analytics you will be able to gather a lot of important data such as the time people are spending on a particular page of your website, the content which is getting the most clicks from the users, etc. Thus, you are able to determine which content is more popular among the users.
●Testing various subject lines for maximum clicks is also a good approach.
Improving the SEO score can be achieved by optimizing the content with focus keywords, Google-friendly HTML formatting and URL structure that corresponds to the product keywords.
Optimizing Page Load Speed:
There are many Digital Marketing Experts who have an inclination to load the websites with a lot of heavy graphics, videos, and others which bog down the loading speed of the website. This should always be avoided because slow loading speed decreases the traffic appreciably. Consider these two points that came out during a survey.
●47% of the internet users expect web pages to load in 2 seconds.
●47% of the people will close the site if it does not load within 3 seconds.
Improving Social Media Presence:
Social media platforms are the perfect places to find customers for your business. However, finding the right Social Media Platform is the key to success. If your business is high on visual content, it is better to use Instagram or Pinterest to reach the customers. Which platform is going to suit your content the most can be determined after thorough research and study.